Bord Bia More-ganic Campaign

Bord Bia’s National Organic Marketing Campaign - ‘More-ganic’ is Live

More-ganic Consumer Campaign

Following the successful launch of the More-ganic campaign in 2023, the second burst is live running from the 6th May until the 2nd of June. The focus of this national marketing campaign is to educate Irish shoppers about the benefits of Irish organic food and drink and encourage more consumer to include Irish organic food into their weekly shop.

This marketing campaign utilises key touchpoints for the Irish consumer; such as social media out of home adverts (Billboards), national and regional radio, video on demand(RTE player, Virgin Media Player and Sky Player). The campaign is building on from the successful first burst in 2023, which delivered 7.4 million people, 1.2 million completed video views and saw 4 out of 10 shoppers who saw the adverts buying more Irish organic food and drink.

The ’more-ganic’ campaign is supported by a dedicated organic portal on the Bord Bia website https://www.bordbia.ie/organic/ where shoppers can find out more information on our campaign, as well as key facts about Irish organic agriculture, be inspired by Irish organic recipesand find answers to frequently asked questions about organic food and drink.