Irish Organic Association – Launch of ‘This is Irish Organic’ social media campaign

This is Irish Organic Social Media Campaign

• New Irish Organic Social Media Campaign developed by the Irish Organic Association designed to increase Irish consumer awareness about Irish organic food and enhance recognition of the EU organic logo (EU green leaf), a key consumer identifier of organic products across Europe.
• Running across key social media platforms (Facebook, Instagram, X, TikTok and YouTube) through a combination of paid and unpaid promotional posts under the tagline “Tóg an Duilleog | Grab the leaf”, launching on 8th April and will run for 15 weeks until 21st July under the tagline “Tóg an Duilleog | Grab the leaf”
• The campaign is complemented by a website  https://thisisirishorganic.ie/ which provides information about the benefits of Irish organic food, how to recognise the EU organic logo etc. A promotional banner is also attached to allow organic stakeholders to link to the campaign website,  with common hashtags #ToganDuilleog #Grabtheleaf #ThisIsIrishOrganic to encourage wider organic stakeholder engagement via social media